Half Year

March 28, 2015/ Michael Prywes

Prywes Greenberg, PC

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The Six Words That Will Convince Me to Buy Your Product

When I was a teenager, I would regularly argue with my parents as Gen X teenagers were wont to do. My favorite thing to yell at the top of my lungs was, "You should stop saying should!" A couple of decades later, I felt a little vindicated by the perfectly titled book by Elle Luna, The Crossroads Between Should and Must: Find and Follow Your Passion. Ridding my vocabulary of the word "should" is a Herculean effort.

The Way I Expand My Network and Learn Something New Every Day

Last weekend, I went to a local liquor store to pick up a bottle of wine. I took my own sweet time reading the labels, and started giggling to myself. The man behind the counter, Bill, came over and asked if I needed any help. I smiled, and said, "Not yet, thank you."

Productivity Discovery Behind the Wheel of My Civic Hybrid

My 2013 Honda Civic Hybrid has no pickup. It likes to hydroplane on roads hardly slicked by a drizzle. And it has very few bells and whistles. But it was dirt cheap. And it gets me where I need to go. And I rarely need to stop for gas to fill up its 11 gallon tank. And this past week, it beat a shiny blue BMW to the same destination.

Can I Get Startup Investment from Not-So-Rich People?

I have been told a number of times by potential clients, "I have my investors in place." My heart drops when I hear this, because it often means that a resourceful creative (and usually young) entrepreneur has gone about fundraising improperly. The minute founders of a company seek outside investment (which is NOT the same as donation-based crowdfunding such as Kickstarter or Indiegogo), those founders are dealing with the exchange of "securities," and must conform to certain rules, or face potentially painful penalties.

The 2 Word Advice Key to Success

She called as we finished dinner, and Caller ID told me she was calling from Northwestern University. I think her name was Natalie, but to be honest, I wasn't paying close attention, because I knew that she was calling to ask for money.

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