Kimra Luna is an online rock star. Maybe not in the literal sense. But people get excited about her and for good reason: she has an amazing rags-to-riches story, and managed to quickly build a brand and community in a way that has attracted the likes of Forbes and Business Insider. More important, she has thousands of "true fans," in the words of a famous essay penned by Kevin Kelly as the ideal antidote to the commodification of art.
To be honest, I wasn't sure what to expect. I really enjoyed our conversation, and recognized quickly that her website's sound bites don't do her story justice. Yes, she went from welfare to $1 million in a year. But she spend 8 years building relationships and networks online and off. She has a keen understanding of the power of technology and mobility in the 21st century to disrupt the enduring 9-5 mindsets of the Industrial Revolution era. And, while she clearly has a natural media-friendly distinctiveness to her personal brand, she is no cardboard cutout. She is refreshingly honest about existential issues that matter to entrepreneurs, such as the "unbalance" of work and family life.
Kimra Luna is a personal branding and online business strategist. She helps freedom-seeking entrepreneurs to stand out, captivate their audiences’ attention and monetize their authentic brands online.
As a leading authority on the use of Facebook ads and webinar-based training as both list and brand building tools, she took her business from zero to over $880k in sales and cultivated an email list of over 14,000 subscribers from 50 countries around the world during her first year in business.
Kimra is the creator of Be True, Brand You, her signature online program which has hundreds of students enrolled. Her Facebook group, The Freedom Hacker’s Mastermind has over 20,000 members and is widely regarded as one of the most interactive, generous and supportive groups for entrepreneurs online.
Kimra has been featured on websites including Forbes, BusinessInsider, Farnoosh.TV, Chris Ducker.com, Female Entrepreneur Association.com and has been a speaker at Nathalie Lussier’s Off The Charts Live.
You can find Kimra on YouTube, Twitter, Pinterest and of course Facebook where she consistently provides advice and guidance to her group The Freedom Hacker’s Mastermind.
Notes from the show:
Freedom hacking is seeking a freedom-based lifestyle through technological advances; freedom is the ability to make your own hours, choose your own clients, etc.
Even though Kimra seems to be an overnight success, she spent 8 years growing online mom's groups and health and wellness groups before exploding with Freedom Hacker's Mastermind.
Facebook is not like email or other social media--no need for email blasts. Instead, people appreciate that you spend time and give value without feeling overwhelmed by information.
She got her start in concert booking and led a music industry life until the economy collapse in 2008.
She spent the four years prior to her "million dollar year" on welfare.
Social media, especially Facebook, saved her life.
"People want to buy from people, not a logo."
She started her business by messaging potential clients how they would prefer to learn. Their answer? Webinars.
Be True, Brand You is a comprehensive program; it is not "niched down."
In the age of trolling and mommy/daddy wars, entrepreneurship allows for unconventional parenting.
Her superpowers include teaching and being intuitive about people who are givers and people who are takers.
This podcast hosted by New York attorney Michael Prywes was sponsored by Prywes Schwartz, PLLC, a law firm devoted to artists and entrepreneurs.
This podcast may contain attorney advertising. Prior results do not guarantee future outcomes.