Non-Profits: Your Return Address Labels are Not Gifts. They Are Squeegee Men!

Non-Profits: Your Return Address Labels are Not Gifts. They Are Squeegee Men!

There was a time in New York's history when driving a car into the city meant wondering if a man armed with a water-filled squeegee would clean your windshield,uninvited, as you sat in traffic. The water was often dirty, but you would feel obligated to pay him anyhow, because... well, it was never really conscious why.

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