Happiness is a Warm Trader Joe's
/I am fascinated by Trader Joe's. How does it manage to never lose its shine? It is a privately held subsidiary of a German company that earns over $10 billion a year, yet every one feels like an Anytown, U.S.A. mom and pop shop. The brand is so well-cultivated, and yet, unlike Disney, which has been not-so-secretly nicknamed "Mauschwitz" by its employees, there doesn't seem to be a Sword of Damacles hovering over its staff to conform to the corporate brand.
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